When it comes to getting your restaurant business off the ground, marketing plays a huge role in creating a buzz around town. Yes, you have an amazing interior designer and a skilled photographer, but are you looking at the whole picture? In particular, are you spreading the right brand identity for your business? Capturing your restaurant’s energy is easy to do with the right font, and ultimately, your brand will capture the attention of your ideal customers.
Something as simple as your logo and your font can make a difference in brand identity, believe it or not. These things represent your restaurant’s personality and cuisine, and putting some personality into your choice of font in your logo and even on your menus is important – and that means avoiding those preinstalled fonts your word processing software came with.
Here’s a look at some of our favorite examples of fonts that really bring a brand to life.
1. 1930s Bar, Prohibition Era – Haymaker
Are you pouring craft beers or designer gin cocktails? Does your restaurant have an old-school style with metal stools and long tables? This font can capture that feeling perfectly and is great for pubs, bars, and unique dining spots.
2. Cuban or Salsa Restaurant – Habana
Designed by Bonnie Clas, the Habana is a geometric sans-serif font inspired by Cuba’s capital.
Cuban cuisine means pretty dishes and bold, spicy seasonings. Even the people of Cuba are known for their boldness, zest for life, and vibrant energy. If you run a bar that features Cuban foods and drinks or just want to capture that bold, fun feel, the HABANA font is worth looking at.
3. Craft Brewery or Upscale Bar – Langdon
A bold sans style typeface in uppercase only, designed by Steven Bonner
This option is perfect for branding your craft brewery or high end bar, evoking class, sophistication, and even a bit of mystery to draw the customer’s eye. And hey, maybe a little bit hipster.
4. 1920s Speakeasy – Vagtur
Vintage mixture of several font types created by Sabrina Ekecik.
Combining unique flourishes and round, smooth curves, Vagtur brings an old-school style and sophistication to any bar or restaurant looking to capture a retro feel.
5. Smoothie Bar – Reis
Combining elegance and simplicity but invoking feelings of youth, fun, and vigor, this is a perfect addition to a smoothie bar or frozen yogurt stand’s branding, but can work great in other applications as well.
These are some great examples of good fonts that will stand out and help capture your restaurant’s vibe. There are plenty more out there, so don’t be afraid to do some research to find the ones that work best for you.